Wildcoast (stylized WiLDCOAST) is an international non-profit environmental organization that conserve coastal and marine ecosystem and wildlife.

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Wildcoast / Costasalvaje
Founded 2000
Founder Serge Dedina
Type 501(c)(3)
Focus environmentalism, conservation
Area served
California, Mexico
Method media campaigns, research, activism
Website Wildcoast.net

Headquartered in Imperial Beach, California, in 2007 Wildcoast established a Mexican division, Costasalvaje A.C. in Tijuana to manage its conservation programs in Latin America.

Charity Navigator awarded Wildcoast its four-star charity ranking.[citation needed] The organization received the Excellence in Organizational Development Award from Nonprofit Management Solutions in 2006.[citation needed] It also received the San Diego Earthworks E.A.R.T.H. Award in 2007.[citation needed] In 2008, Wildcoast received the Green Wave Award from the Surfer’s Path Magazine.[citation needed]

The “Don’t Eat Sea Turtle” campaign featured model Dorismar
“Clean Water Now!” banners are frequently seen around Imperial Beach
The Lucha LibreEl Hijo del Santo appears in many of Wildcoast’s campaigns

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One of Wildcoast’s primary missions is to preserve spectacular, undeveloped coastal areas throughout the peninsula of Baja California such as Bahía de los Ángeles, Bahía Concepción, Bahía Magdalena, Laguna San Ignacio and the North Central Pacific Coast. These are some of the most ecologically important coastal areas remaining on the planet and are teeming with wildlife including endangered species of sea turtles, whales and migratory birds. Inhabited by people who make their living from fishing, ranching, and ecotourism, these locations are threatened by megaresort construction, land speculation, energy development, and mining projects.

Working in partnership with local community-based organizations and landowners, Wildcoast provides support for land conservation projects such as easements, private reserves, concessions, and sustainable development projects. Many of Wildcoast conservation projects are carried out with members of ejidos, or communal agrarian cooperatives and private landowners to help them hold on to their ancestral land and receive financial incentives to protect the land from development. Wildcoast made history[citation needed] by working with the Laguna San Ignacio Conservation Alliance in the brokering of a deal to protect the entire 140,000-acre (570 km2) territory of the Ejido Luis Echeverria in San Ignacio Lagoon. The legally binding deal is being praised[citation needed] as a model for conserving both the environment and the local way of life. San Ignacio is the world’s last undeveloped gray whale lagoon and a UNESCO World Heritage Site.

Along the North Central Coast of Baja California Wildcoast has protected more than 14 miles (23 km)[citation needed] of coastline through conservation easements. In addition, Wildcoast worked to halt a series of megaresort and marina projects slated for this region in Baja California that would have obliterated world-class coastal biodiversity sites.[citation needed]

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